Sony and Panasonic are showing off 3D HDTV and exploring purchase interest for the sets, reports NY Times.  Neither company has announced a price for the TVs.

Panasonic demonstrated a prototype 50-inch plasma set at Tokyo electronics show Ceatec, drawing gasps from crowds during 3D scenes from Disney’s Toy Story.   The company anticipates being able to price 3D sets to match current HDTV prices, and it claims that it s out to grow 3D HDTVs into half of of its total TV sales.  Sony is considering deploying the tech into Bravia TVs, Vaio notebooks, and even the PS3.

Research firm In-Stat has data showing that 64 percent of people are interested in 3D home viewing if the sets are the same price as standard HDTVs.  NY Times wonders whether the need for glasses estimated at $50 a pair might hinder buyers even if the sets are priced comparably.

Read more at NY Times.