Sony has announced that it will be consolidating its European marketing team from 10 offices to one. This new office will be led by Gildas Pelliet, head of marketing for Sony Europe, where he will focus on the company’s biggest priorities in mobile, digital imaging, gaming and the TV business.
“Europe remains a market of significant strategic importance for Sony,” said Pelliet. “The internal collaboration taking place across our content, devices and network teams is acting as a true catalyst, making us better placed than ever to embark on this journey. By removing duplication, streamlining operations and re-focusing, we are able to improve what matters most: delivering unique emotional experiences that excite and inspire our customers.”
Pelliet’s executive team is made up of Sony veterans from both Europe and the U.S. that have worked on consumer marketing, project planning, home entertainment and sound, VAIO, tablet, media, digital imaging and customer insight operations.
