Sony has announced that it will start manufacturing its PS3 console in Brazil. While the console has been available in Brazil since 2010 through Sony Style stores, this move will help Sony both put money into the local economy and avoid costly local tariffs.
“Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers,” said Andrew House, president and group CEO of Sony Computer Entertainment, during an event in Sao Paulo. “Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers. The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months.”
The first PS3 units made in Brazil will have a 250GB hard drive, come with God of War: Ascension and will cost 1,099 Brazilian Real ($550). Naughty Dog’s The Last of Us and Rockstar’s Grand Theft Auto V will also be localized into Brazilian Portuguese.
Source: Blog.BR.PlayStation.com
