Sony Worldwide Studios president Shuhei Yoshida spoke during a roundtable, saying that “digital is the fastest growing business for us and for industry as well.” He noted that digital sales are higher on Vita than PS3 because all the content is available digitally on PS Vita, something he thinks will be reflected on PS4 as more business is done digitally on the system.

All that said, he was quick to acknowledge that there is still a segment of consumers who enjoys buying the physical disc, while retail stores help spread awareness and educate consumers on products as well. “We believe retail will still play a key role to get games in front of people,” Yoshida commented.

Yoshida added that retailers like GameStop are starting to put digital sales out front more often. Yoshida thinks that retail will conform to meet consumer demands.