There has been some questions in the past as to whether or not companies can find success using Snapchat, especially considering how temporary advertisements are with it. Regardless, that hasn’t stopped big name partners from stepping up, like Sony in promoting the upcoming James Bond film, Spectre. Now Sprite is running its own unique Snapchat campaign.
Digiday reports that the soft drink manufacturer recently launched a promotion in Brazil, where millions of cans had Sprite’s Snapchat QR code on them. As a result, users could scan one of the 15 different images to connect with Web celebrities via Sprite-based stories and other features.
The promotion has paid off in a big way, with the ads being viewed over 2.3 million times in just two days’ time, according to those behind it. However it’s difficult to account for the unique viewer numbers, since view counts on Snapchat don’t reflect a total audience, as some view the ads more than once.
Even though Snapchat has paired with companies in the past on promotions, this is the first time that Snapchat QR codes have been physically put onto a product.
