The Super Bowl has become an attraction not just for the sport, but also for the many new TV commercials debuting during the biggest NFL game of the year. A 30-second spot can cost millions, and if you’re looking for the eyeballs of the 18-34 male, there might not be a better place to advertise. Last year’s Super Bowl even featured a video game ad from EA for Dante’s Inferno.

An early list of advertisers for the Super Bowl has emerged, and while no video game companies are listed just yet, we still wouldn’t be surprised to see one pop up in the weeks to come.

Check out the initial list at Advertising Age.