Ad agency Venables Bell and Partners has collected research on how people react to memorable Super Bowl ads.  As reported in Boston Globe, the firm surveyed 1,000 people in the U.S. and found nearly one third are likely to share their favorite Super Bowl spot through social nets.  The results varied by gender.  Among women surveyed, 34 percent said they would pass along ads on sites such as Facebook.  The result among men was 27 percent.  The Globe highlights one other result from the survey, a finding that also diverges by gender.  It found that men had high recalls for ads with an attractive person while women favored those with cute animals.   Read more at Boston Globe {link no longer active}.