Casual game maker PopCap Games has given Industry Gamers the results of a survey it conducted exploring the demogaphic makeup of social game players. The survey reached out to about 5,000 people in the U.S. and UK. As the study’s bullseye, Industry Gamers shares the finding that the average social game player in the survey turned out to be female and 43 years old. Overall social gamers in the survey skewed female by just over half at 55 percent, and slightly more in the UK at 58 percent. For age makeup, the survey found those in the U.S. skewed older, with an average age of 48 years old compared to 38 years old in the UK. In perhaps the most definitive finding highlighted by Industry Gamers, PopCap found that 94 percent of social game players surveyed were aged 22 years or older. Read more, and access the full survey, at Industry Games. {link no longer active}

Survey Finds Social Gamers Skew Adult Female
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