In-game advertising start up Swrve is looking to make in-game ads more targeted. The company has announced that it has raised $2.7 million in seed funding for its real-time feedback platform for game developers and testers.
Swrve will let game developers to test, target, and tune their games using their real-time analytics for web and mobile games. The cloud-based platform gives smaller companies that can’t have a large analytics team the ability to set up the right ads at the right times.
“If you see the signs that a user is about to discontinue the game, you can spot that before it happens and do something about it,” said Hugh Reynolds, CEO of Swrve. “We can now establish a two-way dialogue between developer and gamer.”
Reynolds indicates that Swrve has insights into how things like school holidays and commute patterns affect game habits from day to day. He indicates that the platform will automatically push game concepts to targeted segments of players and help analyze reactions to those changes in real time.
Swrve indicates that integration is easy and there is a flexible pricing model. The platform works across Apple’s iOS, Facebook, web and smart TV platforms.
Source: VentureBeat
