Facebook gaming is something that Electronic Arts has been involved with for a while and Activision recently expressed interest in. Take-Two recently launched Civilization World onto the platform and Take-Two COO Karl Slatoff sees that as part of a larger convergence between traditional games and social games.
“I think you re going to see a little bit more out of that title in terms of converging the two worlds. I do think as the platforms get more sophisticated, there will be some convergence,” Slatoff began. “But as of now, our strategy as it relates to social networks . . . I’ve said it before and I ll say it again, we are platform agnostic and we are focused on compelling, engaging triple-A experiences. So [we believe in the experience] where you sort of sit forward and you re playing for hours and you re really engaged in it, and we re going to develop for every platform – even if it s an online platform – that can support that kind of experience. To date, social networks have not really been able to support that kind of experience. At least we haven t seen that kind of iteration.”
“So for us, it s a very interesting space, he continued. It s an ability for us to build an audience for our franchises potentially, and if we can push the edge of those platforms, which we re known to do – I mean we re constantly pushing – what can we do on the platform What more can the platform do How can we push it using our intellectual property You re going to see us doing that. And I think with Civilization World…it does take things to a new level. So to us it s about building bridges – building bridges to engage and expand our audience base for our existing triple-A franchises. And if we can make a few bucks in the meantime, that s fantastic.
Source: IndustryGamers
