Apple recently banned the pay-per-install incentives, believing that it tipped the scales in various top 25 app lists. Mihir Shah, CEO of app distribution company Tapjoy, says that the ads that they can offer has dropped significantly and the policy pushes them towards Android.
“As you squeeze user choice, those users have less choice to engage in great content. The good news is when you have a really open platform like Android, and you can give more high-quality choices, your transaction volumes go up, said Shah. “It’s terrible what Apple has done. We will play nice within their rules, because we have to – but I disagree with them strongly.”
Source: MobileBeat
