Tapjoy has announced that it has established a $5 million fund to port certain apps to the Android mobile OS. This is likely a response to Apple pay per install ban, which Tapjoy has complained to have negatively affected iOS developers.
“Tapjoy is in the business of democratizing the application ecosystem by bringing innovative content and targeted experiences to consumers while providing a level playing field for developers large and small to get their apps discovered,” said Mihir Shah, president and CEO of Tapjoy. “The openness and skyrocketing popularity of the Android platform makes it a perfect match for our long-term objectives. This new porting program will identify great apps and give them the opportunities they deserve.”
Via the service, Tapjoy will ensure compatibility with full porting and testing services. Their virtual monetization engine will also be offered, although its integration will not be mandatory.
