Today Tapjoy announced a partnership with Kabam, a leader in massively multi-player online and mobile games. Kabam’s leading iOS hit, Kingdoms of Camelot, is now available on the Tapjoy network, where players can earn GEMS for free by engaging with Tapjoy advertisers and marketing actions. More and more free-to-play publishers are realizing the potential of Tapjoy’s Mobile Value Exchange model. Since the beginning of 2012, Tapjoy’s DAUs on iOS have more than doubled and top iOS publishers are experiencing increased growth and revenue as a result of partnering with Tapjoy.
Kabam’s Kingdoms of Camelot went live on iOS in early 2012 and has been the top grossing app on iOS for several weeks since April. “Kabam is a leader in mobile gaming and we’re thrilled to announce this exciting addition to the Tapjoy network,” said Mihir Shah, president and CEO at Tapjoy. “The partnership not only adds millions of users to our network but extends the reach for our advertisers to a very large, and highly engaged, iOS audience.”
