Tapjoy has announced that it has launched the mobile industry’s first Pay-Per-Action app distribution service that will help iOS and Android app developers reward users for completing actions within a game. They’ve also partnered with Apsalar, making their mobile behavioral analytics available natively within the Tapjoy dashboard.
“The Pay-Per-Install model has proven extremely successful in driving cost-effective user acquisition for mobile developers. The release of our Pay-Per-Action SDK, however, takes that model to the next level,” said Linda Tong, senior product manager at Tapjoy. “Now, instead of simply awarding virtual currency when a user installs your app, we allow you to incentivize users to get past Level 1, for instance, or do whatever it is you feel will truly engage them in your app and get them to keep using it.”
“Tapjoy is a highly trusted partner for our mobile advertising efforts,” said Steve Hartman, VP of Marketing at GameFly. “They have been very effective in driving installs of our GameCenter app, and with the launch of their new PPA model, we expect our ROI to get even better. We expect to significantly increase conversions that will lead to acquiring GameFly users who are more loyal and engaged than ever.”
