Millward Brown Optimor today released their BrandZ Top 100 ranking. 17 technology brands were on the list, making the sector hugely impactful for branding, with Google, IBM, Apple, Microsoft and HP all making up the top five brands.
“Technology brands have proved their resilience to recession because of their deep integration into our personal and business daily lives” explained Peter Walshe, global brands director at Millward Brown Optimor. “Some of the most valuable brands in the world come from this sector, Apple and IBM are the two biggest growth brands of the Top 100 in absolute terms, with increases of $20 billion and $19.8 billion respectively, showing that it’s possible to build a strong and valuable brand in both business and consumer facing markets.”
On the gaming front, the Wii was the biggest brand, seeing a 21 percent increase in value, while the DS was in second and actually declined 19 percent. The Xbox 360 was mostly flat and remained in third while the PS3 saw a 25 percent increase in value. The study also noted the rise of social games, with their low entry cost and availability on multiple platforms.
