Flush off the success of its UFC game, THQ is rumored to be a buyout target. The Wall Street Journal brought the rumor to light, naming Time Warner and Viacom as possible companies courting the publisher.

Breaking down the reports and rumors for Gamasutra, Leigh Alexander writes that odds don’t favor Time Warner given their very recent acquisition of another game company, Eidos. The move could make more sense for Viacom, who has an existing relationship with THQ through their Nickelodeon licensed games. Confusing speculative traders even more, analysts have chimed in that Take-Two, not THQ, would be the likely next takeover target in the game industry.

Read the full report at Gamasutra.