THQ is looking towards a new business model with MX vs ATV Alive, releasing the game for cheaper than typical retail prices and adding onto it with DLC, both free and paid. THQ CEO Brian Farrell wants Sony, Nintendo and Microsoft to encourage these new business models more.
We ve had robust discussions with all the first parties, and I think everyone knows that the business is going to evolve over time. Let s all be innovative and flexible and move forward in a positive way to figure out what our consumers want, said Farrell. We ve seen the emergence of the free-to-play model where people will pay for the experience they want. We are applying that to the console business.
Source: MCV
