Though “pleased” on the game’s sell-through, THQ CEO Brian Farrell told a conference call on Tuesday, “I’d give us a B on the launch of Red Faction: Guerrilla. […] Farrell said, “We’ve shipped more than one million units of this title to date” and reported that “the game was a top 10 best seller in the US and UK in June” but admitted that THQ could have done a better job “creating day one demand.”
“We moved the title a couple times, that doesn’t help,” Farrell confessed. “I’m very pleased with a lot of the strides we’ve made recently but that doesn’t mean we can’t do some things better.”
Red Faction: Guerilla is a Metacritic darling, with a cumulative score of 85, making it one of the top rated games in recent months.
Unfortunately, the THQ marketing machine wasn’t on the case as bloggers and video game sites did most of the heavy lifting thanks to the game’s high quality.
We reckon a better marketing push focused on the game s action-packed premise would have bolstered sales much further, but we re glad to see Farrell challenge his company to do better next time.