Movie tie-ins aren’t a sure bet, but having a solid license for your game can certainly help. THQ has the rights to M. Night Shyamalan’s upcoming movie The Last Airbender, which is based on Nickelodeon’s cartoon Avatar: The Last Airbender. When the show debuted, it was rated the best animated television series in its demographic (which seems to be 14 and under) and new episodes averaged 3.1 million viewers each. That aligns it well with the younger audience found on Wii and DS, and THQ is making the game exclusive to those platforms when it ships in June alongside the movie’s debut.
It seems that Paramount and THQ wisely also decided to leave off the “Avatar” part of the title given the confusion that might cause for the brand following James Cameron’s blockbuster film.
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