TinyCo says that when Tiny Village, was released on iTunes, Google Play and Amazon, they made the most money off of the latter option. The company indicates that it had ARPU on Amazon that was 80 percent higher on average than iTunes, and the Kindle was returning ARPU around 43 percent higher than iTunes.
Furthermore, Google Play smartphone revenue was only 18 percent behind iTunes, and only 35 percent behind across all devices. The difference in revenue compared to most developers (which generally see the best results from iOS) was attributed to TinyCo’s cross-platform engine, Griffin.
“We were once in the same situation that most developers find themselves in: 80-90 percent of our time and resource was focused on iOS leaving little for Android, our games worked perfectly on iOS but crashed on Android, and our Android version lacked many of the features found on iOS. Furthermore, with the complexity of Android’s device fragmentation, we needed to be spending even more time on our Android version than our iOS version in order to maintain the same game quality and performance, which we clearly were not doing,” said Jennifer Lu, TinyCo’s director of business development.
“As a result, we saw a huge revenue difference between the two platforms (similar to the numbers Flurry reported) and we realized that it would be almost impossible to give both platforms equal and adequate attention without a cross-platform engine. Finally about a year ago, we decided to take the Android pledge. We built Griffin and made Android a first-class citizen– and now, it’s starting to pay off.”
Source: TinyCo.com/blog {link no longer active}
