Toyota has announced that they are launching a new Facebook game to promote their new concept sports car. Their game Social Network Racer utilizes Adobe Flash Player 11 to deliver 3D-accelarated graphics to give enthusiasts a chance to sample the car.
“Racing begins October 19 and continues through December 31. This is not your typical Facebook game; racers will have the ability to create and host their own races with personalized information from their Facebook page, gain points to improve their vehicle capabilities, and compete against friends and the Facebook community in major racing events hosted by Toyota,” read the release by Toyota. “The Toyota Championship will be held against racers from all around the globe. By participating and winning races in the tournament, racers will have the opportunity to win the ultimate prize– a free trip to Japan where they will wave the checkered flag at the ‘Toyota Gazoo Racing Festival’ and meet the car’s designer.”
