Writing for BusinessWeek, Cliff Edwards and Adam Satariano pen an analysis of EA’s strategy to turn around losses in a piece titled Electronic Arts: Lost In An Alien Landscape. The writers point out how EA has had eleven straight losing quarters since John Riccitiello returned to helm the troubled game publisher. Wedbush Morgan game industry analyst Michael Pachter called EA’s most recent missed quarterly earnings “strike two,” adding, “Shareholders will revolt if there’s another strike.” Edwards and Satariano break down what EA s rubbing on the bat to avoid striking out, namely its greater emphasis on online and casual games, and the Project Ten Dollar initiative to win back some of the business lost to used game sales.
Read the article at BusinessWeek {link no longer active}.
