Ubisoft has been working on initiatives for non-interactive media and has been working on establishing Ubisoft Motion Pictures since May. According to CEO Yves Guillemot, its a less risky business than games and the creation of assets can be reused in their own games.
“The TV business is an interesting business because everything is pre-sold before you start creating the project, so it’s not that risky,” said Guillemot. “Because its an industry where you can recruit people for a short time to come to you to help, you can quickly get the talent, the financing, it’s a way to expand your brand without taking too much risk.”
“It gives you the possibility to reuse the content for your games, so its really complementary to the games. And if you can have 20 percent or 30 percent of your content that is created for the TV series that you can reuse in your game it’s a way to reduce the cost of the game or to do a better game,” he added.
Source: GamesIndustry.biz
