President Obama recently made history with the first-of-its-kind Twitter Town Hall. While this was a major PR moment for the President in reaching out to his constituency, it also benefited the Twitter brand, since it saw major media coverage and was carried live on both CNN and MSNBC.
Twitter co-founder Jack Dorsey clearly has ambitions to make this more than a one off event. How can we make Twitter @TownHall better in the future he Tweeted. And not just for the U.S. government, but any government.
2012 will be a major election cycle, not only in the U.S. but around the world, added Twitter rep Matt Graves. We believe Twitter can be a valuable platform for anyone running for office, and look forward to seeing the creative ways campaigns will use the service over the next year.
Twitter is an appealing format for town hall style meetings in the digital age. It created excitement for the Twitter user base and might lead the way for things like #AskGingrich or #AskBachmann events in the future.
Of course, Dorsey leading the town hall might not be optimum in the future, but if there’s enough interest, an old media hand will certainly come in to press the candidate on the most telling questions.
Source: AdWeek.com
