Ubisoft has reshuffled their marketing team as part of a larger effort to focus on larger, more wide reaching campaigns. James O’Reilly, former group brand manager for Core games, will now be the international brand manager at Ubisoft Montreal and Phil Brannelly will be international brand manager for Driver at Ubisoft’s Reflections Studio, leaving his position as senior brand manager.
At Ubisoft UK, Mark Slaughter has been made head of brand marketing responsible for the company’s entire team of brand marketers. Alan Dykes has become head of digital marketing, and his team will be increasingly important as the publisher focuses more on web-based, MMO and digitally distributed games.
“Over the last few years, Ubisoft has built a team of experienced marketing professionals in the UK,” said Ubisoft UK marketing director Murray Pannell. “I believe the key to generating effective campaigns is having a strong, integrated approach where the brand, PR and digital teams collaborate very closely together to define and execute the local marketing strategies that drive our success in the UK.”
“With James and Phil moving onto new opportunities within the Ubisoft family and we wish them well in their exciting new ventures I ve had the opportunity to review the marketing group structure in order to streamline our internal planning and communication process,” said Pannell.
Source: MCV
