Sony’s recent unveiling of the PlayStation 3 was handled beautifully at their Gamescom press event in Germany this week, but it was what they managed to do back in the States that should be appreciated.
Shortly after the announcement of the new PS3 version, Sony started delivering the console, brand new and in a retail box, to a multitude of press outlets just minutes after the event wrapped up.
Engadget, Kotaku {link no linger active}, Joystiq and more were able to post their hands-on impressions with the compact new machine, with most of them creating their own unboxing videos for their readers.
Sony did it right: big announcement followed directly by hands-on press coverage from around the world, all leading up to a global launch in just a matter of days. Kudos.
