Sony will have a big push for Uncharted 3 this holiday season, including a promotion with Subway, the Uncharted 3 Spike TV special and the ongoing multiplayer beta. One of the more intriguing options is the AMC Uncharted 3 Events, which will allow players to try the game in 3D in select AMC theaters in New York, San Francisco, Los Angeles, Dallas and Washington D.C.
“The Uncharted 2 cinema events were a huge success for us and we wanted to replicate that success and provide our consumers with yet another touch-point for the year’s biggest game, before it hits shelves on November 1,” explained Ginger Kraus, Senior Director of Marketing Alliances at SCEA. “These events allow us to bring together the game creators and the franchise fans in a unique and inventive way. Not only do fans have a chance to play the game before its release, but they can face-off against fellow fans in multiplayer tournaments, experience the game in 3D or even watch their gameplay unfold on the big screen.”
Source: IndustryGamers {link no longer active}
