Universal Pictures International has announced that it has partnered up with Spil Games to expose ther trailer for the upcoming film Hop. The two-and-a-half-minute trailer will run across Spil Games’ www.GirlsgoGames.com, www.Agame.com, and www.Gamesgames.com in 22 countries, with expected exposure to 30 million visitors.
“We identified Spil Games audience as a match for our target market in our Despicable Me campaign, and they delivered a more deeply engaging relationship with our core kids audience than traditional forms of online media could,” said Neil Wirasinha, Vice President of International Media, Universal Pictures International. Spil’s gaming platforms represent a unique opportunity to connect more intimately with our target audiences, especially kids and parents, and we’re excited to work with them again on this exclusive Hop campaign.”
“We’re thrilled to be working with Universal Pictures International again,” said Nick Boulstridge, International Sales Director of Spil Games. “Our integrated Despicable Me campaign proved our value in reaching targeted, engaged audiences globally, and this new campaign demonstrates that we re a force to be reckoned with in attracting major mainstream brands.”
