Complementing the recent announcement by Univision that it’s teaming up with Gamespot to deliver Spanish language editorial content, they released results of a survey on Hispanics and their gaming habits. Among the more notable findings are that Hispanics are 100 percent more likely to buy a video game in the next 30 days than other demographics.
Interestingly, over half of Hispanic gamers identified themselves as novice gamers compared to 30 percent of non-Hispanics. Still, the survey said that Hispanics are more likely to own a portable or home console and 15 percent less likely to say that cost is a factor in their console purchasing decision. All of this suggests that Hispanics are an under-targeted demographic for game makers and their opinions should be considered by game publishers.
