Tim Schafer should be a happy man, as his creation Eddie Riggs is getting some good play ahead of his starring role in Brutal Legend.

Jack Black, the voice of Riggs in the game, donned fake muscles and a jet black wig to rock out at the VMAs, and today’s video of the day has Black interviewed with Jimmy Fallon on the red carpet. Black also promoted the game in the same get-up while presenting an award. Pretty impressive, EA.

Unfortunately it can’t be embedded, but it’s in the link below about a third of the way in, and gives you an example of how a big name can bring you exposure you would never expect.

[via Rolling Stone]