Today’s video of the day is a brand new commercial starring Sony’s fictional PS3 barker, Kevin Butler. It’s all about touting family games, because kids ca hey, Butler, hands off my wife!
Today’s video of the day is a brand new commercial starring Sony’s fictional PS3 barker, Kevin Butler. It’s all about touting family games, because kids ca hey, Butler, hands off my wife!
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…