The latest report by the Audit Bureau of Circulations shows Wall Street Journal is the number one newspaper in paid circulations in the U.S., reports Ad Age. The report shows U.S. paid circulation for the Journal climbed to 2.02 million, a slight increase from last year. Going the other way was USA Today, suffering a big drop to 1.88 million subscribers from 2.3 million last year.
Ad Age says a price hike hurt USA Today, as did fewer copies at hotels seeing fewer guests. ABC counts hotel freebie papers as paid circulation. The agency will publish its full round-up of newspaper circulations on October 26.
Read more at Ad Age {link no longer active}.
