Is the Christian video game market big enough for Walmart to distribute the games nationally in its stores? That’s what the retailer hopes to find out with more regional testing of titles from Left Behind Games.
“Allowing us to further test our sales model regionally will provide us with ongoing market insight and a chance to enhance sales. Our Walmart strategy continues to be validated as we focus on placement, promotions and sales for the 2010 holiday gift giving season, when a majority of games are sold,” said Left Behind Games CEO Troy Lyndon.
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