Walmart is in the midst of a five year project to reduce in store clutter but is meeting internal opposition to the project as it begins to impact in-store promotions. Reported in Ad Age, the retail giant’s Project Impact is impacting more than it was intended to, as wider aisles and bigger space for specific categories is eating into promotional real-estate overall. Despite rumors that Walmart might shelve the plan, the company has remained upbeat about the project and said it expects 500-600 stores to be remodeled under the project by its fiscal year end in January.
Read more at Ad Age {link no longer active}.
