World of Warcraft is the largest subscription MMO on the planet, and has reach as a brand that few other gaming franchises can brag about. Games and movies haven’t generally mixed well, however, so the slow and steady approach that Blizzard vice president of creative development Chris Metzen describes is probably a good idea.

“We’ve been through a number of story meetings, and we re still kind of getting it together with Raimi and his team and jamming on themes that we want to chase,” said Metzen. ‘We’re kinda getting a lot of  values together what kind of story we want to tell, what do we want people to feel, what is the best way to look at this big franchise. We had had some script iterations previous to Raimi coming on board that were cool, that had some really good bits sometimes a little too overcooked or a little too undercooked. We re still trying to feel out that space, so as he came in he wanted to have fresh eyes and look at the content of Warcraft in such a way as to dig out what will most people feel: ‘Oh, I get it, that matches my expectations when I played.'”

“You can aim the camera in a hundred different directions in a place like Warcraft so it s kind of finding that right one,” he added. “But in terms of division of time, or whatever, it doesn’t take up a tremendous amount of time these days. It s really just strategic phone calls or strategic meetings from time to time until things really get moving on the Hollywood side.”

Source: VG247