WildTangent has announced that they have launched their new WildTangent Games service. The online game service is supported by ads and features game purchases and rentals using the WildCoins virtual currency.

“The rental model is quite accepted when it comes to consumers’ movie watching habits. It makes perfect sense for online games as well,” said Sean Vanderdasson, senior vice president at WildTangent. “We’ve seen a continued trend toward game rental in our service; and we continue to hear from our game players that they really value having that choice.”