Immediately after Microsoft’s press conference at E3, an email was sent out to current Xbox Live members describing to them a special edition of their Xbox One that will only be available the day of release, aptly called the Day One Edition. Players who are able to get the Day One Edition of the console will get the console, a commemorative controller and an exclusive day one achievement on Xbox Live.
The email states: “Over the past decade, you have been with us as we pushed the boundaries of innovation. Xbox One represents not only the arrival of a new generation of games and entertainment, but also the next chapter of our journey together.” With this move, Microsoft is clearly marketing to its established fanbase with this extremely limited run of this console. The Xbox One will be released this fall.
