Yahoo veteran Jim Jones is joining advertising platform Tapjoy. The former America’s regional vice president at Yahoo will be vice president and general manager of sales.
“Tapjoy is quickly becoming known as the go-to source to help brands connect with the vast and highly engaged mobile audience worldwide, and as we continue to build out our ad sales team and create lasting relationships with brands and their agencies, Jim is the perfect person to oversee our growth,” said Mihir Shah, Tapjoy CEO. “Jim’s extensive industry connections and his previous success managing large teams will serve us well as we continue to help leading brands succeed in the evolving world of mobile advertising.”
“Tapjoy has an excellent reputation as a pioneer in mobile advertising, and the company is uniquely positioned to provide brand advertisers with the ad products and solutions they need to capitalize on the growing mobile tsunami,” added Jones. “I am thrilled to be joining such an innovative and high energy team, and I look forward to contributing to our success in this fast-moving market.”
Tapjoy recently hired SCEA veteran Peter Dille for its executive team.
