Ubisoft is highly optimistic about Your Shape: Fitness Evolved, and is planning on running a 1.2 million British pound campaign from November to January via online, TV and print. The Kinect game will also be supported by advertorials in lifestyle magazines like Zest, Men s Health, Cosmopolitan, Closer, and Fabulous.
“Our aim is to really get our product in front of a large audience and educate about its unique technology and benefits,” said Ubisoft’s U.K. brand manager Ombeline Wallon. “The results of Your Shape: Fitness Evolved are obviously dependent on the sales of Microsoft s Kinect, But the game certainly has all the attributes to succeed, as well as a strong marketing plan to support it from release all the way to January. The variety and depth of content will make Fitness Evolved a very serious contender on the market this winter.”
Source: MCV
