With Facebook Video managing to get record results in just a short amount of time – as well as growing audiences for Snapchat and Spotify – one would think that Google’s YouTube execs would be concerned with hefty competition. However, that’s not entirely the case – despite its continuing success.

In a story reported by Fortune, YouTube CEO Susan Wojcicki stated that the company isn’t concerned when it comes to the competition in the online video market, recently speaking about the matter at the Brainstorm Tech conference in Aspen.

Despite Facebook’s growing numbers, video views on YouTube are different than those on the social site, according to Wojcicki. Users tend to visit to watch clips, while on Facebook, they play automatically. “We want our users to engage,” she said. “We want them to not be channel surfing. We want them to say, ‘I saw a video, I cared about that video, I commented on that video, and I continued watching it.'”

But she also believes that all the competition can thrive from online video’s overall success. “Facebook, Twitter and everyone has recognized it as a big opportunity and they’re coming into the market,” she said. “I don’t think that’s a surprise because of the size of the opportunity.”

With a big number of projects – including “mobile, mobile, mobile,” as Wojcicki puts it, there’s no concern for this competition. “Overall, I feel pretty encouraged,” she said regarding its growth.

But when it comes to mobile ads, there may be a slight cause for concern over at Google. A report from Adweek indicates this, with a research report done by Adobe Digital Index. It highlighted various key shifts in the industry, including Periscope dominating Meerkat in live streaming (for the time being) and increased support for retailers on Reddit, despite recent CEO fallout.

However, the biggest story is Facebook’s display-ad success, which is sticking closer to users than anyone Google is currently offering up, according to Adobe’s principal analyst Tamara Gaffney. “There have been radical changes that Facebook has done and less radical changes Google has done,” she said. “And consumers in the marketplace are feeling ads on Facebook are more relevant.”

Although ad impressions were down 50 percent, clickthrough rates have doubled for these ads, with more valuable ad impressions, even though they’re lower in count. Meanwhile, Google’s clickthrough is up 24 percent on display ads, although it seems that more users prefer Facebook’s. 51 percent of users polled said the social site’s ads were more attuned to their interests, compared to 17 percent on YouTube.

Other findings on the report, including Periscope’s effectiveness and the power of Facebook retail referral, can be found here.