More media companies are finding there’s value in claiming versus blocking content when it comes to YouTube user videos infringing on their copyrights. Reported by NY Times, YouTube is partnering with some of the companies whose content is pirated on the site. Where in the past companies insisted that such content be blocked, they can now opt to stake a claim to the video allowing YouTube to sell ads and split the revenues.
YouTube says currently unauthorized clips uploaded by users account for a third of the videos where they sell advertising. To facilitate its new model for media companies, YouTube has partnered with tech providers to develop a system making it possible to identify clips uploaded by users almost immediately after a live program or aired event.
In an example provided to NY Times, YouTube partnered with Jive Records to include ads and purchase links on a user wedding video featuring the song Forever by the label’s artist Chris Brown. The wedding video reached 26.6 million views, and sites such as Amazon and iTunes linked at YouTube saw spikes in sales and music video downloads.
Read more at NY Times.
