Veterans of social, mobile and console gaming have come together to form Rumble Entertainment. The company’s team includes veterans of Zynga, Activision, BioWare, Blizzard, Playdom, Electronic Arts, Turbine, FooMojo and RockYou.

The company is looking to make accessible games using the freemium business model, with the first games set to release in 2012. CEO and founder Greg Richardson was previously CEO of Bioware/Pandemic before the company was sold to EA in 2007, later the VP and GM of EA Partners, and more recently sat on the board for Gazillion Entertainment.

Employees include John Yoo, former the lead designer of Zynga’s CityVille, and Mark Spenner, who was VP and GM and EA, where he founded Bioware San Francisco. Rick Thompson, founder and chairman of Playdom, is a board member and lead investor for Rumble; the company has already raised $2 million in seed funding.

Source: Wall Street Journal