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March 8, 2023 | Carla Rover

IAB Playfronts: Gaming Is A Gateway To Gen Z And Gen Alpha

We spoke with the IAB’s Zoe Soon about IAB Playfronts and some of the takeaways marketers could look forward to

March 8, 2023 | Alan Hart

Demand Generation And Brand Marketing With David Fossas, CMO At Restore Hyper Wellness

David talks about the siloing and diminishing of the CMO role and how concepts like “Team One” and taking a critical look at new growth titles could help remedy this

March 3, 2023 | Carla Rover

Game Marketers Find Playable Ads Most Effective Tool For Driving Game Installs

A new report states that playable ads are the most cost-effective format for driving consumers to install gaming apps

March 2, 2023 | Carla Rover

Less Than Half Of Black Consumers Feel Understood By Brands

Beauty influencers like Ami Cole are making the leap from online to in-store sales, opening up new opportunities for retailers to win over skeptical consumers

March 1, 2023 | Alan Hart

Narrative Economics With John Connors, Founder & CEO Of Boathouse

John tells us how Boathouse uses data and AI to empower brands to understand their true narrative and evaluate how it aligns with their desired narrative

February 24, 2023 | Carla Rover

Report: Top Five Most Considered Brands Leverage In-Game Marketing

The top five food brands in YouGov’s most recent CPG brands report have accelerated in-game and gaming platform marketing in response to consumers’ brand loyalty coming up against inflation concerns

February 23, 2023 | Carla Rover

The Metaverse And Money: How Brands Are Driving Investors’ Virtual Habit

Brands’ potential to innovate in the metaverse is driving billions in investment

February 23, 2023 | Alan Hart

How To Balance Brand And Performance To Drive Growth With Kristen D'Arcy, CMO At Homedics

Kristen D’Arcy is an agent of change and has intentionally guided her career path to gain the skills she knew she would need to be a CMO

February 21, 2023 | Carla Rover

The Return Of ROI: Why Brands Should Rethink Earned Media Value

With only a fraction of US digital ad budgets devoted to earned media, the ability to quantify and track EMV is causing some marketers to rethink their long-term strategies

February 17, 2023 | Carla Rover

Sailor Moon: How A $13 Billion Franchise Leverages Earned Media And Brand Partnerships To Stay Relevant

The Sailor Moon approach to brand partnerships is an object lesson in courting multi-generational audiences

February 15, 2023 | Alan Hart

Designing the Brand Experience: From First Exposure To Advocate With Nick Horan, Global Brand Experience Lead For Vanish At Reckitt

Nick and Marketing Today podcast host Alan Hart discuss their thoughts on the future of Brand Experience and more

February 14, 2023 | Carla Rover

Cordless And Connected: 65% Of Gen Z Are Cord Cutters As Streaming Soars

Most Americans are not only cord-cutters; they’re “cycling” subscriptions and turning to ad-supported free channels

February 9, 2023 | Carla Rover

The New Branded Content: Decoding Netflix’s Next Moves

Netflix is bullish on brand partnerships but within certain parameters—it’s all about the content

February 8, 2023 | Alan Hart

Marketing Agility And The Secret To Direct Sales With Terry Haley, CMO At Pampered Chef

Terry is CMO and Head of Product at Pampered Chef, where he leads a team of 50 across brand, digital, growth, creative, product, and industrial design

February 1, 2023 | Carla Rover

Virtual Concerts Present A New Metaverse Pathway For Brand Marketers

As brands assess the relevance of the metaverse to their marketing goals, sponsored virtual concerts present a novel consumer engagement opportunity

February 1, 2023 | Richard Martinez

Florida State University Launches CMO Post; Beauty, Gaming Brands Aim For Global Growth With New Chief Marketers

We’re tracking recent chief marketer appointments in the beauty, gaming and retail sectors this week, as well as the creation of a CMO role at Florida State University.

February 1, 2023 | Alan Hart

Navigating The Intersection Of Culture And Conversion With Michelle Taite, CMO At Intuit Mailchimp

Michelle and her team at Mailchimp lead by example and show what great marketing looks like at the intersection of culture and conversion.

January 27, 2023 | Carla Rover

What Brand Marketers Can Learn From The DTC Playbook

Brand marketers have an unprecedented opportunity to shorten the sales funnel and garner deeper insights into customer behavior by reflecting on what makes the DTC model enticing to consumers

January 27, 2023 | Carla Rover

‘Dead Space’ Campaign Taps Into World-Building And Social Challenges

The team behind the new tie-in social campaign @TheBench chatted with us about introducing the world of Dead Space to new audiences while connecting with a long-dormant—but dedicated—community

January 25, 2023 | Alan Hart

Having The Bravery To Be A Change-Maker With Andrea Brimmer, Chief Marketing & Public Relations Officer At Ally Financial

Andrea fills us in on how she came to be the CMO of Ally, her approach to creating the brand, and how Ally is leaning into their role as a disrupter in the category to address pain points in the financial industry