by Jessica Klein
It’s long been clear that having a YouTube presence helps brands reach younger and wider audiences. Certain ones, like Red Bull and Marriott hotels, have gone all out and started their own digital programming studios, releasing high-quality, original content on the regular.
However, brands don’t have to have dedicated digital studios to put together successful YouTube channels. As many of the following channels show, you don’t need much more than a playlist of your best TV commercials to get people watching your brand’s content on the video platform. Using its Emerging Talent Tracker tool, Openslate found that these five brands are successfully gaining a following on YouTube…without putting out any particularly fancy video content.
Still, these brands do seem to have some tricks up their sleeves. Celebrity appearances, for instance, will always bring in the views, as HTC and Nike know, while having some kind of series, even if it’s extremely short-form, will help keep viewers returning to your channel, which Marshalls has perfected…
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