A direct competitor to Call of Duty’s “Elite,” Battlefield 3’s Battlelog is a social layer that allows players to create an online persona including minor customization to their avatar and how dog tags are displayed. Similar to Facebook, the profile’s main purpose is to organize and display a player’s individual stats. Any time a player logs game time, those stats — down to how many bullets you fired and with what weapons — are updated on the profile. The profile and stats can be accessed through the console, web or on mobile phones. As you use certain weapons or solider classes, such as Assault or Recon, the player will gain experience. Weapons and classes then level up, providing players with better guns, perks or stats. Battlelog’s social elements come from how players create teams and respond to games. Much like Facebook, the bottom-right of the screen has a “Com Center” where users can chat with their friends and set up quick games by dragging and dropping friends into a “party.” Players can also set up “platoons” to help track stats among smaller groups of players. Facebook runs through the entire experience as players can comment on matches, player profiles or even “Hooah” (read: “Like”) posts. Users can sync their account with Facebook to automatically pull in their existing friends or share out when they level up or gain new items. Check out this official trailer for an overview of features.