We sort through quite a bit of the fluff out there on the Internet on a daily basis and we’ve found what we think are the most crucial  and interesting news items from all over. We’re talking no stone left unturned. So, consider this your new one-stop-shop to being your most informed self as you prepare to head into your next work week.

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Mobile Games Company Scopely Rasises $35 Million, Plans to Diversity in 2015: With this news, Scopely is certainly one to watch. Back in 2012, the company raised $8.5 million, but as of late has more than doubled its run rate in just 6 months.

Facebook Courts Publishers In Looming YouTube Battle: Facebook is going direct-to-pubishers to nudge out YouTube for video content in what looks to be quite a battle in the near future.

Taylor Swift’s Spotify Paycheck Mystery: As we reported, Spotify has said it was on track to compensate Swift a larger sum that Swift’s team said they have received. So who’s fibbing

Redefining Gamers: The massive changes in the games indsutry are changing the meaning of the term “gamer.”

Why Facebook Has Entrusted Its Future to the CEO of PayPal: Wired dives into the relationship between the social media giant and the online payment monopoly.

The Dawn Of A New Era In Marketing: Rishad Tobaccowala outlines why we’ve entered into a whole new era in marketing.

Machinima Reborn As Online TV Network: Machinima rethinks its strategy to make programming more TV-like.

Surfing, Drowning, Diving: A Brief History of Inventing New Media: A crucial read for anyone who wants to see just how digital media has changed over time and the implications it has for the future of marketing.

This Is What We Should Fight About When We Fight About BuzzFeed: After BuzzFeed tries to reimagine itself by disassociating from the term “clickbait,” there are larger reasons why BuzzFeed raises concern.

Twitter Sharpens Its Strategy To Win Over Investors: Since IPO, Twitter has been lackluster. Now the social media giant must perform in order to win over the wallets of investors.

Five Things Tinder Can Teach You About Mobile Experience: You don’t have to download Tinder to find out why the app is doing so well.

Netflix Is A Data Hog And Other Myths About Net Neutrality: While being a user of the Internet undoubtedly makes you a pro-Net Neutrality type, it’s worth acknowledging the issues.

Beyond The Smartwatch: Opportunities in the fashion industry to integrate wearables in less overt ways are abound.

Paper Magazine Editor: ‘Of Course It Was Photoshopped’: A look at the data behind Paper‘s attempt at breaking the Internet.Â

Welcome To The Instant Gratification Economy: Re/code‘s Liz Gannes looks at the new economy built around instant gratification and the explosion of tech startups that serve it.

Taylor Swift Has Created The Music Video Of The Future: Swift’s new app takes cues from the video games industry and shows how the music industry might capitalize on the fervent followers of its biggest stars.

The Truth About Anonymous’s Activism: Why it could be said that Anonymous can harm more than help the causes they support.

It’s Amazing That The Old Record Industry Existed In The First Place: A restrospective look at why the old record industry was unsustainable to begin with.