by Sahil Patel
AwesomenessTV has launched an app on Roku.
Developed by 1 Mainstream, the app features all of the multi-channel network’s original content, including shows like Side Effects, The Jenn & Andrea Show, and Runaways. Other content includes shows and videos featuring beauty tips, teen advice, celebrity gossip, sketch comedy, and pranks produced by the youth-oriented digital media company.
The move to Roku for AwesomenessTV continues the trend of YouTube-built media companies expanding to other platforms in order to attract new revenue streams. Fullscreen is also working on a Roku app as well as an over-the-top video platform, while Maker Studios has launched an owned-and-operated platform called Maker.TV as well as apps for some of its creators in recent months.
For its part AwesomenessTV, which was acquired by DreamWorks Animation in a deal that could be worth $117 million, has been pretty active in expanding its brand to other platforms. The company has a weekly TV show on Nickelodeon and a feature film in the works with Vine stars Nash Grier and Cameron Dallas, among other projects.
News of AwesomenessTV’s Roku app launch was first reported by Variety.
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