Today, Ayzenberg and NASA’s Jet Propulsion Laboratory (JPL) have announced a partnership for a pioneering space mission, to launch VR technology and 360-degree video into interplanetary space. The project has been closely guarded—sheathed in tarps to protect it from rain and cordoned off from foot traffic—next to Ayzenberg’s headquarters. Employees of the frontline marketing ad agency were told the project was actually a new building under construction to house the growing agency.

This new space program will bring such innovations as 8.5-second, 4K-360-degree virtual reality livestreaming video that self-destructs after viewing. Ayzenberg’s digital team had been working with Facebook to develop this new tech for 2 years. Both the agency and the social network hope the new platform, Vinestagrambook, will be well-positioned to finally compete with Snapchat.

Vinestagrambook has been the subject of major buzz in the tech world as of late, and is being tested by an elite group of influencers: the Numa Numa guy, the Peanut Butter Jelly Time Banana , Donald Trump and rapper B.o.B, who has joined to prove to us all that the world is indeed flat.  

The first mission, set to launch on April 1, 2017 for a trip to Mars, will be a maiden voyage for the spacecraft Minnow. Matt Damon, who has famously been to Mars before, will be joining Ayzenberg’s social media space crew. When asked how he would prepare for the upcoming mission, he commented: “I’m going to bring lots of potatoes. You can never have too many potatoes.”

Other notable astronauts joining the program include Sandra Bullock, Matthew McConaughey, Anne Hathaway and Tom Hanks.

“There’s tons of cool stuff you can do in zero gravity. They’re going to have a great time,” said astronaut Chris Hadfield.

When reached for comment, Eric Ayzenberg, CEO of Ayzenberg, said “As the great Neil Armstrong once said: ‘To infinity, and beyond!’”

to infinity