Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign. Launched to coincide with the release of the upcoming James Bond film Skyfall the interactive campaign features Daniel Craig and new Bond girl Bérénice Marlohe (as Sévérine).
Called “Crack the Case,” the mini film takes viewers on a train through snowy Siberia, challenging them to complete several tests while dodging Soviet-esque villains. Die-hard fans will notice that replica James Bond film props, such as the Spectre ring from Dr. No and the Faberge egg used in From Russia with Love and Goldeneye, make cameo appearances.
In an immersive experience, viewers are prompted to enter their name, gender and even have the option of uploading a photo (or continuing with a “secret identity.”)
