Michael Platco is one of Snapchat’s most well-known artists with a broad roster of brands he works with already under his belt. You may recognize his work from being featured as ION’s #1 Snapchatter in May or you may have seen any number of the Snaps he’s done for ABC’s Pretty Little Liars, Fox’s Fantastic Four, Marriott Hotels, Lionsgate and more.

You know you’ve made it when BuzzFeed’s dubs you the “Van Gogh Of Snapchat.” It is immediately clear with his experience that Michael is someone deserving of that title.

We caught up with Michael when he visited LA to talk shop about his unusual line of work, how he got started and what tips he has for brands who want to make a splash on the platform.